Team

Meet the Festival Force

CRAIG MINCE :: President & COO

Sales and marketing manager for the Indiana State Museum’s IMAX Theater for the past eight years, Craig is a founding member of the Really Big Short Film Festival which began in 2006. The festival focuses on Indiana filmmakers and actors and provides a means for them to showcase their talents to Indianapolis audiences. A member of the Indy Film Fest Board since 2008, Craig specializes in film programming and research. He received a B.S. in business from Ball State University.

JASON ROEMER :: Vice President & VP Marketing

As one of the principals at Lodge Design, Jason has spent the last eleven years of his life digging to find the essence of his clients’ brands, then developing a strategy to communicate that experience through a “brand storytelling” approach. It’s not tricky. It’s not math or science. It’s about creating an emotional hook. Since 1999, he’s been working with clients large and small, telling stories and building market share. Throughout his career, Jason’s been published in magazines across the country and worked on national accounts for clients in industries ranging from speed boats to music blogs.

LISA TRIFONE :: Festival Managing Director

Originally from the Chicago area, Lisa moved to Indianapolis in 2004 after graduating from Bradley University with a BA in Communication. As the Marketing Coordinator at Heartland Film Festival, Lisa built her expertise in digital and social media, developing one-to-one communications plans for the organization. Currently working full-time at ExactTarget, Lisa joined the Indy Film Fest Board in 2009 with a desire to combine her two loves – film and communication.

ALLISON HARTHCOCK :: Secretary & Volunteer/Intern Director

As Associate Professor of Media Arts at Butler University, Allison teaches primarily in the areas of media literacy and media criticism. Her research includes multicultural perspectives and colorblind racism in popular film. She holds a Ph.D. in Communication from the University of Missouri-Columbia.

SARA MCGUYER :: Marketing Director

A marketing strategist for SmallBox, Sara focuses on email marketing, social media and digital strategy. At SmallBox, she also helps promote Broad Ripple Music Fest and the 24 Hour Web Project. She currently is the editor, film for myoldkentuckyblog.com. In the past she has been a book shop manager, an events/pr coordinator, a nonprofit marketing director and a student of writing. Before joining the board in the Fall of 2010, Sara volunteered on the film screening committee.

ZAC NELSON :: Treasurer

A Senior Vice President in Old National Bank’s Commercial Credit Division, Zac has been working with the Indy Film Fest since 2011.  During his tenure, he has implemented key financial statement initiatives, including improved granularity, transparency, and forecasting.  A former small business owner and KPMG, LLP alumnus, Zac has a passion for community service with involvement in Indy’s local Blessings in a Backpack campaign as well as United Way’s VITA low-income tax return preparation initiative.  He holds a Bachelor’s Degree in Accountancy from the University of Illinois at Urbana-Champaign.

LUKE SANDERS :: Operations Manager

With a background working with various nonprofit organizations both in the United States and abroad, Luke began working with the Indy Film Fest in 2010. Both full-time at ExactTarget and on the Indy Film Fest board, he’s continued his interest in addressing business needs and growing audiences for nonprofits and small businesses alike. He received a degree in Marketing from the Kelley School of Business at Indiana University.

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